The client
Balance Choice Care is a clinic in Brooklyn that offers family medicine, aesthetics and wellness services under one roof. Each service line books and gets paid in a different way, and the website has to make that simple for patients.
The challenge
The clinic already ran its medical practice on eClinicalWorks and took payments with Square. It did not want to replace those systems. It wanted one clear website where a patient can:
- Book a medical appointment
- Book and pay a deposit for an aesthetic treatment
- Join a membership plan
- Buy skincare products
- Check which insurance plans are accepted
What I built
- Medical appointment booking through healow, the patient platform of eClinicalWorks, so appointments land in the system the clinic already uses.
- Treatment booking with payments using Square, including online deposits.
- Membership plans that patients can join online.
- An online skincare store and clear insurance information.
- A responsive React front end that works well on phones, where most patients book.
The approach
The key decision was to build on the systems the clinic already had. Replacing a practice system is expensive and risky. Integrating with it gave the clinic a modern patient experience without changing how staff work every day.
The result
The platform is live at bccmedspa.com. Patients can book, pay and join from one place, and the clinic keeps its existing tools. The work continues with further upgrades to the site.
Need something similar?
See my healthcare software development page, or message me with your requirements.